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Showing posts with label google shopping. Show all posts
Showing posts with label google shopping. Show all posts

Sunday, June 3, 2012

Poll: Penalize The SEO Agency For Strategies Applied To Clients?



Last week, we covered how Google banned the agency who applied positive tactics that are against Google's webmaster guidelines. Although, as we sharp out later, this is not the first time Google took this way, it is the first time they did so in this nature.

A perceived white hat SEO agency, does link building and offers money for links for their clients. The SEO agency is outed and just later, Google bans the agency, their associates and maybe some of their clients.

Is it right for Google to take action on the SEO agency assuming the agency did not use those same tactics on their own site. Again, lets pretend (although I don't recognize if it is true) that this agency did not buy a single link for their own web site - they only did it for clients - should Google penalize the agency for the tactics they deploy on their client sites?

Some may argue it depends on if the SEO agency was see-through about the dangers to their clients. Some may say, it doesn't matter - the agency did it, they should be insistant about not using systems outside of Google's guidelines.



Webmasters Feel Unhappy By Google Shopping Move To Paid Placement


Google announced great news, they are responsibility away with Google Product Search and swapping it with Google Shopping. The name modification isn't a great deal but the model is, they are successful from a free product search engine to a paid one!


Danny Sullivan said this is the leading period Google is removing a free product to a paid product. And it is upsetting webmasters and SEOs in the forums. I recommend you read Danny's article for perspective before I share the response by SEOs and webmasters in the forums.


Before I do that, so you know, this feature was first named Froogle, then named Google Products, then named Google Base, then Google Merchants, then Google Product Search and now Google Shopping (although it might have been named shopping also for a period of time).


Anyway, here is some of the response after WebmasterWorld and Cre8asite Forums.


Great, now they're going to charge for approximately that has been free for a very long time. Not that it really performed that well anyway.


Now repeat me, why do we all just give Google our content to monetize for free? Google has no content without ours.


Google has, for years now, been consistently developing and promoting their own services to the frequent detriment of prior service partners and query return breadth. This is another logical revenue step... albeit one that Google, also for years, was at pains to label 'evil'. The humourous part of this are Google's attempts to deflect, even redefine, pay for inclusion: such behaviour simply underlines that they know they have finally closed the door on their business 'otherness'. The emperor has no clothes. The sooner Google-centric webdevs acknowledge this and undertake a realistic reassessment of their business model the longer they may stay in business.