This weeks time, Search engines presented a new AdWords review known as Market Ideas. The review gives you a glimp into how well you are doing for a particular look for term when in comparison to your competition.
The review contains the following fields:
Average position
The review contains the following fields:
Average position
Average place is a fast way to evaluate how high your ads are position in contrast to those of other promoters competitive in the same sales. Regular place is the normal position of the ad in the sales, which decides the order of the ads on the look for google.
Impression share
Impression discuss is the amount of opinions you obtained separated by the approximated number of opinions you were qualified to obtain. Qualifications is based on your present ads' focusing on configurations, acceptance statuses, offers, and Quality Ratings. In the Market insights review, impact discuss also lets you know the impact discuss of other promoters as a amount of the sales in which you were also competitive.
Overlap rate
Overlap amount lets you know how often you and another merchant obtained opinions at the same time for this look for term.
Position above rate
Position above amount lets you know how often another participant's ad was proven in an increased place that yours was in sales in which you both obtained opinions.
Top of site rate
This figure lets you know how often your ad (or the ad of another merchant, based on which row you are viewing) was proven at the top of the site, above the natural look for.
Here is a display taken that you can enlarge:
You can accessibility it on the search term stage by hitting the symbol on the remaining of the search term and then on the "activity report" option:
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