Last week, we covered how Google banned the agency who applied positive tactics that are
against Google's webmaster guidelines. Although, as we sharp out
later, this is not the first time Google took this way, it is the first time
they did so in this nature.
A perceived white hat SEO agency, does link building and
offers money for links for their clients. The SEO agency is outed and just
later, Google bans the agency, their associates and maybe some of their clients.
Is it right for Google to take action on the SEO agency
assuming the agency did not use those same tactics on their own site. Again,
lets pretend (although I don't recognize if it is true) that this agency did
not buy a single link for their own web site - they only did it for clients -
should Google penalize the agency for the tactics they deploy on their client
sites?
Some may argue it depends on if the SEO agency was
see-through about the dangers to their clients. Some may say, it doesn't matter
- the agency did it, they should be insistant about not using systems outside
of Google's guidelines.
SEO agency will be responsible to their own tactics on how they link building and offers money for links for their clients. Following guidelines will help them avoid being ban.
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